CafeMedia is a leading women’s lifestyle digital publisher headquartered in New York City, NY. The Company is one of the largest general lifestyle digital publishers with 1,831 digital properties and over 100 million monthly unique site visitors. The Company’s scale and reach allows it to attract advertising from numerous blue-chip consumer packaged goods (“CPG”) advertisers. With the acquisition of AdThrive, CafeMedia adds the capability to provide publishers (i.e. bloggers) with managed services that increase advertising revenue on the publishers’ website or blog. In addition, CafeMedia can provide publishers access to premium advertising to key blue-chip CPGs. This combination of services allows publishers to focus on content creation while CafeMedia helps maximize revenue.