Abry Partners Enters Into Agreement to Invest Majority Stake in Donuts

Leading private equity investor intends to partner with world’s largest registry of new top-level domains for accelerated growth and innovation

Seattle – September 5, 2018 –  Donuts Inc., the global leader in high-quality, new top-level Internet domains, today announced that it has entered into an agreement to be acquired by Abry Partners, a leading private equity firm. Terms and timing of the agreement were not disclosed.

Donuts holds the world’s largest portfolio of new top-level domains (TLDs), which includes a wide variety of  names such as .LTD, .COMPANY, .CAREERS, .SUPPORT, .PHOTOGRAPHY, .CAFE,  .HEALTHCARE, .SOCIAL, .WORLD, .LIVE, .TRAVEL, .FAN and .CHARITY.

“Individuals and businesses manage their digital identities in an increasingly complex world of proliferating devices, platforms and access points,” said Erik Brooks, Managing Partner, Abry Partners. “Donuts is ideally positioned with the world’s largest portfolio of new TLDs, a proven team with deep experience in scaling successful technology companies, and a track record of innovation in their industry. We are excited to partner with Donuts and support their next phase of growth and success.”

This announcement marks another important milestone in a period of exceptional growth and innovation for Donuts. In the last 18 months, Donuts has acquired Rightside, a complementary registry with a high-quality portfolio of 40 new TLDs and a wholly-owned registrar subsidiary, Name.com; it has launched BL.INK, a premier enterprise short link management platform used by leading brands such as Coca-Cola, TEN (The Enthusiast Network) and many others, and added features for registrars’ and resellers’ SMB customers; it was named one of the Red Herring 100; it has launched Relevant Name Search (RNS), a powerful new domain search tool for channel partners; it was the first Internet registry to surpass the $500,000 mark in sales of individual new TLD domain names; and it was named Number One in the Deloitte Fast 500.

“We are delighted to partner with Abry,” said Bruce Jaffe, Donuts president and chief executive officer. “Over the last thirty years, the firm has built a stellar track record as one of the premier media, communications, business and information services-focused private equity investment firms in North America. We believe their confidence in Donuts underscores the power and magnitude of our opportunity. Moreover, their insights and expertise in our sector will be of enormous benefit to Donuts as we move forward.”

About Donuts Inc.

Donuts simplifies and connects a fragmented online world with domain names and related technologies that allow people and businesses to build, market and own their digital identities. Donuts holds the world’s largest portfolio of new top-level domains, and offers a wide variety of clear and meaningful names for use as business identifiers (such as .ltd, .company), navigation (such as .careers, .support), in vertical markets (such as .photography, .cafe,  or .builders) or in broad-based generics (such as .social, .world or .live). Donuts provides its registrar / reseller customers with innovative services for the discovery, registration, usage and monetization of high-quality domain names. A wholly-owned subsidiary of Donuts, the registrar Name.com is one of the most admired brands in the industry.

About Abry Partners

Founded in 1989 and headquartered in Boston, Massachusetts, ABRY Partners is an experienced and successful private equity investment firm focused on media, communications, insurance, business and information services. Since its founding, ABRY has completed more than $77 billion of transactions, representing investments in more than 650 properties.

Tyler Wick, partner at Abry Partners, stated, “Abry Partners is delighted to join with AdSwerve to fund the acquisition of Analytics Pros and future growth initiatives. The combined platform will offer marketers and agencies the market leading solutions and services across the Google Marketing Platform.”

The Analytics Pros brand will transition to AdSwerve as of January 1, 2019.

For more information, please contact Melissa Hourigan at melissa@fabricmedia.net or 720-608-1919

About AdSwerve

Headquartered in Denver, CO, AdSwerve is a technology solutions provider for online advertisers and marketers. As a Google Marketing Platform partner, AdSwerve provides implementation, technical training, support and strategic consulting for Google’s advertising technology products to companies and agencies marketing online.