NEWS

ABRY Announces Investment in SoftBrands, Inc.

Boston (August 18, 2005) - ABRY Partners recently completed a $15.0 million convertible preferred stock investment in SoftBrands, Inc. SoftBrands is a publicly-traded information management business (ticker: SFBD) that serves companies in the manufacturing and hospitality industries, with more than 4,000 customers in over 60 countries. As a long established provider to these industries, SoftBrands derives the majority of its revenue from recurring annual service payments from its large installed base of customers. ABRY's investment in SoftBrands was made to better capitalize the Company to pursue a number of organic and acquisition-led growth initiatives.

ABRY Partners, based in Boston, is one of the oldest and largest private equity funds in North America investing exclusively in the media, communications and information industries. ABRY has over $7.0 billion of assets under management and since 1989 has completed over $18.0 billion of leveraged transactions in the media, communications and information industries.