Leading business-to-business media company continues to expand major market segments
Westport, CT (February 27, 2004) - Cygnus Business Media, one of the
nation's leading business-to-business media companies, announced today
that it has acquired The CONEX series of eight regional building and
construction tradeshows and the New England Snow & Ice Removal Show
from Cornerstone Expositions. The CONEX shows were originally owned by
Hartford-based Key Productions.
"We've been in the market for a
strong portfolio of regional, building and construction tradeshows to
complement our matching publishing portfolio that serves this
multi-billion dollar industry," says Cygnus Business Media President
and CEO Paul Mackler. "These shows fit our desired profile of regional,
targeted tradeshows with a strong track record of success."
Business Media reaches nearly 500,000 building and construction
professionals every month through publications and web portals within
the company's Building & Home Products and Construction Equipment
segments including Construction Distribution, Construction Site News,
Qualified Remodeler, Pavement, Equipment Today, Heavy Equipment News
and Design/Build Business. The strategic purchase is the company's
first tradeshow acquisition in this particular market segment, enabling
it to provide expanded reach to its building and construction market
advertisers and exhibitors.
The acquired shows include MASCON
(serving the Massachusetts market), CONEX Carolina, CONEX Wisconsin,
CONEX Connecticut, CONEX Metro (serving the NY & NJ markets), CONEX
Minnesota, CONEX Illinois, the Contractors & Building Supply Show
located in Chantilly, Virginia and the New England Snow & Ice
Removal Show. Several of these well established regional tradeshows
consistently sell out each year, and have a waiting list of interested
"The CONEX staff has been successfully producing
building and construction tradeshows for more than 20 years," says Jeff
Price, president of Cygnus Expositions, the tradeshow division of
Cygnus Business Media which oversees all of the company's shows and
conferences. "They also have a strong launch culture which is important
to our strategic vision. We look forward to continued expansion of
these types of tradeshows into new geographies and market segments,
leveraging Cygnus' strong publishing properties."
Over the past
two years, Cygnus Business Media has expanded its tradeshow division's
portfolio from 17 shows to over 50 annual events. Cygnus Expositions is
now one of the largest producers of business-to-business tradeshows in
the U.S. This acquisition is the latest in Cygnus' effort to present
customers with business-to-business integrated marketing opportunities
in each of its 15 major markets.
"Cygnus Business Media brings
strong, industry-specific publications to these nine shows, and they
will serve to drive the continued growth and expansion of the events,"
says Joe McInerney, president of Cardinal Growth, Inc., the holding
company of Cornerstone Expositions.
The CONEX staff will remain based out of their Hartford, Connecticut office.
Business Media is a leading, diversified business-to-business media
company with a portfolio of over 200 media products reaching five
million professionals annually within 15 major markets. Its four
distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus
Interactive and Cygnus Custom Marketing - provide comprehensive,
integrated advertising and marketing programs for Cygnus' valued
customers and clients. The company's leading business publications,
tradeshows, conferences, Web sites, online products and custom
marketing capabilities enhance brand identity, generate sales leads,
and build product awareness as they strengthen customer/client
For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com.