Cygnus Publishing division adds significant reach for advertisers targeting the pavement and asphalt construction markets
Westport, CT (August 18, 2003) - Cygnus Business Media, a leading,
diversified business-to-business media company, announced today it has
acquired Asphalt Contractor magazine from Illinois-based Mercor
Media. The publication reaches 10,000 "on-road" commercial and
industrial asphalt contractors and holds the top position in its field
according to market share. Cygnus currently publishes Pavement magazine
which serves 20,000 "off-road" residential and light commercial asphalt
"Asphalt Contractor fits strategically into our
Construction Equipment portfolio which includes a large portfolio of
leading publications, two national pavement tradeshows and several
websites," says Paul Mackler, President & CEO of Cygnus Business
Media. "Our ability to reach the pavement and asphalt contractor
interactively, face-to-face and in print provides advertisers with the
absolute most cost-effective and comprehensive integrated marketing
opportunities available in the industry. This acquisition enhances
Cygnus' already commanding reach with the addition of the 'on-road'
commercial and industrial contractor."
Over 90% of all roads and
highways in the U.S. are paved with asphalt because of its durability
and cost-effectiveness. It is also the most recycled material with
hundreds of miles of hot mix asphalt being milled daily. Asphalt never
grows old and can be continually reenergized and used again.
is easy to maintain, environmentally friendly and easy to repair and it
is finding new uses," says Dave Davel, Group Publisher of Cygnus'
Construction Equipment publications. "Contractors use asphalt to pave
reservoirs and line ponds at trout farms. Its ability to be renewed in
a matter of hours makes it one of the most essential products in
"We see other significant synergies within
our Construction Equipment market that we plan to build upon with this
acquisition," says Cygnus Publishing Group Vice President Mike
Martin. "Equipment Today, Heavy Equipment News and Rental Product News
all offer advertising and marketing complements for those wishing to
target essential customers within this sector. We plan to facilitate
these synergies, providing even greater accessibility and contact for
Cygnus Business Media also owns two successful
pavement tradeshows produced by its Cygnus Expositions division. Its
National Pavement Expo (NPE) has been advancing the world of pavement,
providing comprehensive education and business solutions. Its National
Pavement Expo West (NPE West) is the West Coast's only event in the
pavement maintenance and reconstruction market addressing all industry
segments. Both NPE and NPE West offer unparalleled training and
education for attendees with the opportunity to learn the latest in
technology as well as interact with industry peers through educational
seminars and workshops.
"Cygnus Business Media's strength comes
from its use of integrating its print, online and tradeshow products in
order to provide the best reach for its clients," says Mercor Media
President Dick Ryan. "Asphalt Contractor is a perfect fit and will
further benefit from alliances within the company's Construction
Equipment media portfolio."
The acquisition also includes
www.Asphalt.com which provides industry, association and State DOT
links with information on asphalt construction, mixing, maintenance,
compaction and more.
Cygnus Business Media is a leading,
diversified business-to-business media company with a portfolio of over
200 media products reaching five million professionals annually within
15 major markets. Its four distinct divisions - Cygnus Publishing,
Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing -
provide comprehensive, integrated advertising and marketing programs
for Cygnus' valued customers and clients. The company's leading
business publications, trade shows, conferences, Web sites, online
products and custom marketing capabilities enhance brand identity,
generate sales leads, and build product awareness as they strengthen
For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com.