Cygnus Business Media Acquires Asphalt Contractor Magazine

Cygnus Publishing division adds significant reach for advertisers targeting the pavement and asphalt construction markets

Westport, CT (August 18, 2003) - Cygnus Business Media, a leading, diversified business-to-business media company, announced today it has acquired Asphalt Contractor magazine from Illinois-based Mercor Media. The publication reaches 10,000 "on-road" commercial and industrial asphalt contractors and holds the top position in its field according to market share. Cygnus currently publishes Pavement magazine which serves 20,000 "off-road" residential and light commercial asphalt contractors.

"Asphalt Contractor fits strategically into our Construction Equipment portfolio which includes a large portfolio of leading publications, two national pavement tradeshows and several websites," says Paul Mackler, President & CEO of Cygnus Business Media. "Our ability to reach the pavement and asphalt contractor interactively, face-to-face and in print provides advertisers with the absolute most cost-effective and comprehensive integrated marketing opportunities available in the industry. This acquisition enhances Cygnus' already commanding reach with the addition of the 'on-road' commercial and industrial contractor."

Over 90% of all roads and highways in the U.S. are paved with asphalt because of its durability and cost-effectiveness. It is also the most recycled material with hundreds of miles of hot mix asphalt being milled daily. Asphalt never grows old and can be continually reenergized and used again.

"Asphalt is easy to maintain, environmentally friendly and easy to repair and it is finding new uses," says Dave Davel, Group Publisher of Cygnus' Construction Equipment publications. "Contractors use asphalt to pave reservoirs and line ponds at trout farms. Its ability to be renewed in a matter of hours makes it one of the most essential products in construction today."

"We see other significant synergies within our Construction Equipment market that we plan to build upon with this acquisition," says Cygnus Publishing Group Vice President Mike Martin. "Equipment Today, Heavy Equipment News and Rental Product News all offer advertising and marketing complements for those wishing to target essential customers within this sector. We plan to facilitate these synergies, providing even greater accessibility and contact for our customers."

Cygnus Business Media also owns two successful pavement tradeshows produced by its Cygnus Expositions division. Its National Pavement Expo (NPE) has been advancing the world of pavement, providing comprehensive education and business solutions. Its National Pavement Expo West (NPE West) is the West Coast's only event in the pavement maintenance and reconstruction market addressing all industry segments. Both NPE and NPE West offer unparalleled training and education for attendees with the opportunity to learn the latest in technology as well as interact with industry peers through educational seminars and workshops.

"Cygnus Business Media's strength comes from its use of integrating its print, online and tradeshow products in order to provide the best reach for its clients," says Mercor Media President Dick Ryan. "Asphalt Contractor is a perfect fit and will further benefit from alliances within the company's Construction Equipment media portfolio."

The acquisition also includes which provides industry, association and State DOT links with information on asphalt construction, mixing, maintenance, compaction and more.

Cygnus Business Media is a leading, diversified business-to-business media company with a portfolio of over 200 media products reaching five million professionals annually within 15 major markets. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, trade shows, conferences, Web sites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships.

For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit