Leading B2B media company nets top law enforcement Website and expands advertisers' reach into growing industry
Park, MD (July 7, 2003) - Cygnus Business Media, a leading diversified
business-to-business media company, announced today that it has
acquired Massachusetts-based Officer.com. The portal is the leading
site serving the law enforcement community. Cygnus' media portfolio
includes Law Enforcement Product News and Law Enforcement Technology,
two top business publications successfully serving this marketplace.
has strong expertise building highly effective business-to-business web
portals. Among its more than 60 industry websites, its Firehouse.com
portal is the most visited site on the Web for the fire and emergency
services community with over 500,000 unique visitors each month
accounting for more than eight million page views
monthly. Collaboration between Firehouse.com and the Company's
Firehouse magazine, Public Safety Product News, Firehouse World Expo,
Firehouse Expo and the Firehouse-on-the-Road Workshop Series have all
contributed to its success which together provides the most
comprehensive fire and emergency service marketing solution anywhere.
will do for law enforcement with Officer.com what we've done for the
fire, rescue and the EMS community with Firehouse.com," says Cygnus
Business Media President & CEO Paul Mackler. "Our strategic
business model successfully blends print, live and interactive media
products into distinctive, integrated marketing offerings allowing our
customers to reach thousands upon thousands of decision makers
cost-effectively in each market we serve."
"This acquisition will
provide more opportunities for the nearly one million law enforcement
officers nationwide," says Dave Iannone, Publisher of Cygnus Public
Safety Interactive. "As Officer.com collaborates with our other Cygnus
media properties within the law enforcement sector, users will see
upgrades and new features including current news, expanded forums,
profiles, branded email and more."
"Companies looking to deliver
their marketing message to law enforcement decision makers using a
variety of different media products will be offered unique marketing
opportunities through Cygnus' leading publishing and online media
products," adds Pat Bernardo, Group Publisher of Law Enforcement
Technology and Law Enforcement Product News.
in 1996 and is the leading website for the law enforcement industry
with 130,000 unique visitors and 1.7 million page views monthly. The
site currently offers news, forums, chat rooms and an online directory.
clearly has the resources, knowledge and experience to take Officer.com
to the next level, and to further enhance this leading website for law
enforcement professionals " says Officer.com owner James Meredith,
himself a police sergeant in a large metropolitan city. "The strong
support and collaboration that Officer.com will receive from Law
Enforcement Technology and Law Enforcement Product News will be a
Mr. Meredith will stay on as a consultant. The
site will be managed from Cygnus' College Park, Maryland offices
leveraging its Interactive staff's knowledge, expertise and resources.
November of 2002, Cygnus acquired The Fire-EMS Information Network
(www.Fire-EMS.net) as an extension of Firehouse.com. The acquisition
provided access to thousands of emergency service professionals and
created the Web's largest directory of emergency service sites.
Business Media's online media properties are a rapidly growing part of
the $110 million B2B media company. Online page views for Firehouse.com
totaled nearly 90 million for 2002 and are projected to number over 100
million for 2003. Cygnus' additional Websites together accounted for
another 10 million page views and more than half a million unique
visitors in 2002.
For more information about Cygnus Business Media's integrated marketing solutions, log onto www.Cygnusb2b.com.